Samachar Live

Dr. Arjun Vaidya – Bringing Ayurveda to new-age households

Arjun Vaidya

Mr Arjun Vaidya heads operations of Dr Vaidya’s, the family business aiming to keep the science of Ayurveda alive. He has graduated from Brown University with a degree in Economics and International Relations.29 – year – old Arjun Vaidya started working at LVMH’s private equity arm, Vaidya decided to start an Ayurvedic healthcare company that would combine the family’s traditions with cool branding, easy to use products, and online retail channels. The company also offers free Ayurvedic doctor consultations to all customers. In the past year, Vaidya brought to market 38 new products.

Dr Vaidya’s is a new age ayurvedic business that was founded 150 years ago, to bring Ayurveda to the millennials. It now leads 96 FDA approved formulations for Ayurvedic proprietary medicines in the Ministry of AYUSH. Arjun in his interview speaks about how he will expand and grow the market of traditional and authentic Ayurvedic products. After Arjun’s grandfather passed away in 2013, the clinic that he started in Mumbai is still running with 60 to 70 patients visiting every day. Currently, their range of ayurvedic products is available online and through mom and pop stores in Mumbai.

They have launched two innovative products through the OTP channel in Mumbai — HERBofit and LIVitup.They have tied up with the 40 best bars in Mumbai to first sample and then retail LIVitup. Arjun claims that through their bar promotions, more than 50,000 consumers have used the product in Mumbai alone. They have also tied up with music festivals such as Sula Fest and a few others to get consumers to see the product at the right places.

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