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‘We believe in focusing on quality rather than quantity – Interview with Mr Pawan Gangwar – Way To Go Designs

'We believe in focusing on quality rather than quantitiy' - Interview with Mr Pawan Gangwar - Way To Go Designs

With the Digital Marketing business reaching new heights, a lot of new digital marketing companies have arrived in the market. One of them is Way To Go Designs which offer a variety of services like web design, web development, digital marketing solutions etc.

The backbone of Way To Go Designs Mr Pawan Gangwar talks about Way To Go Designs in an exclusive interview with us and more, Read Here:

Tell us more about the company ‘Way To Go Designs’ ?

Way To Go Designs is a Digital Marketing Agency based in India. We offer digital marketing strategy, Website Design, E-Commerce Solutions, Search Engine Optimization, M Pay Per Click, Social Media Marketing, Email Marketing, Creative Banner and overall Digital marketing services.

How do you manage to stand better and be unique in terms of competition?

Our services are categorized as per the requirement of our clients’ demands and necessities. We have highly creative and quality-oriented staff as it’s known that after the pandemic situation of corona most of the sectors are working online and thus the need for digital marketing is at its peak. We are focused to provide the most economic, result-oriented and of course  ROI solutions for our precious clients. We keep updated with the latest marketing skills and techniques and trends in the market.

Why did you choose to start this (specific) business?

The first reason is that somewhere it resonates with my passion and the most important second reason is that it is the demand of present scenario and it is the most growing industry nowadays which is giving so many options to most of the people of any field.

This field is a collaboration of technology and marketing. We can use both our technical and marketing skills here. It is surely an awesome experience to work in this field.   This growing field offers multiple options to expand your business.

Today, there are a lot of digital marketing agencies in the market, what is your USP that convinces clients that you should be the chosen one?
Way To Go Design are working on different USP. Which is:

Creative Work

Offering latest Option


Quality Testing

Deliver  Quality  Output

After all this success, what do you struggle with now?

Actually, we are focusing on quality rather than quantity but there are too many competitors in the market who are focusing on quantity rather than quality. Due to which customer is in a fix and  so is not able to choose the right option

Currently, clients have reduced their marketing budget. Many new clients are onboard too. Time management, on-time delivery and cash flow are the big pain points. We are into scaling up our business now.

Who is your role model and why?

My role model is MR. Ratan Tata Sir. He is a visionary, known for humility, business leadership quality, innovativeness, decision-maker and a risk-taker person. His trust, values, and commitment inspire us to perform our work more ethically. I am inspired by his simplicity, humbleness, never giving up on values, motivating others, trust in you and philanthropy. Ratan Tata Sir has also invested in many startups too. He emphasized how the internet, rather than being a place of hatred and bullying, could be a place of empathy and support.

Tell us about a project or accomplishment that you consider to be the most significant in your career.

Project or accomplishment depends on the goals. The feeling of success is a great moment. In my opinion, my biggest achievement would be when I will be able to serve the end-user. I have too many targets to achieve in business and in my personal life. Ups and downs are a part of the business.

If you had one piece of advice for someone who is just starting his or her business, what would it be?

There are many options to get into the digital marketing business. One can start his digital agency, social marketing agency, e-commerce platform, Chatbot business, box subscription business, ad management business, SEO business, and webinar business, online business coaching or become a YouTuber. Everything is getting digitized nowadays. Almost all sectors  are focusing on a strong online presence. Digital marketing is a rapidly growing industry. Those who work in digital marketing are already ahead of the curve since technology is the future. Also, you’re never worried about being replaced by new technology until unless it’s by robots. Businesses in the current world are unlikely to acquire household-name status without some form of a digital imprint, and your knowledge of the web and what it takes to get seen and heard will come in handy for a lot of individuals.  I have only one piece of advice be keen to learn fast and execute it.

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